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Marketing and Branding Effective marketing and branding play a vital role in shaping the perception of a startup among its target audience. Startups often rely on digital marketing strategies, social media, content marketing, and influencer collaborations to create a strong online presence and reach their potential customers. Building a compelling brand story and fostering a loyal customer base can set startups apart in a crowded market. Moreover, word-of-mouth marketing and positive customer experiences can significantly impact a startup's growth trajectory.

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